Elements and Performance Criteria
- Conduct research to support tourism planning.
- Gather and analyse current internal and external business and market information.
- Evaluate and consult with others about overall approach to tourism development in the area.
- Research and develop an inventory of tourism infrastructure and carrying capacity of the area.
- Analyse product and service gaps and potential for future development and innovation.
- Analyse current skill profile and potential skills gaps in local labour force.
- Assess community impacts, including environmental, social, cultural and economic factors and opportunities.
- Conduct community consultations.
- Investigate community and industry resources available to implement the plan.
- Develop tourism plan.
- Create plans that include clear strategic and tactical focus, identifying priorities, responsibilities and timelines.
- Integrate financially sound resource strategies and take advantage of new and emerging technologies.
- Propose administrative framework and systems capable of supporting the plan.
- Consult appropriate colleagues during planning process.
- Develop performance indicators, contingency plans and evaluation methods.
- Submit plans to the appropriate authority for approval prior to implementation.
- Implement and monitor tourism plans.
- Evaluate tourism plans.